Internet marketing, also referred to as online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing methods and strategies encompass a wide range of services.
Pay per click campaigns can be categorized into two major categories:
Sponsored Match (keyword) and Content match.
Sponsored match campaigns involve the display of ads on search engine results pages. Keyword pay per click (PPC) advertisers bid on search terms (keywords) consisting of words or phrases, and possibly product model numbers. When a user searches for a particular keyword, the list of advertiser links appears, where the ordering of those links is based on the amount bid for the given keyword. Campaigns involve the display of ads on publisher websites, newsletters and email.
Content match a service offered though Yahoo Distributes the keyword ad to the search engine's partner sites and/or publishers that have distribution agreements with the search engine company.
Genesis Solutions uses the top three online marketing providers.
1. Google Ad Words - 53.6% market share
2. Yahoo Search Marketing - 19.9% market share
3. Microsoft ad Center - 12.9% market share
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to a customer.
Newsletter is an electronic publication containing news of interest to a special group.Newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence.
Genesis Solutions effectively creates your E-marketing Solutions, email, newsletters, ads and campaign management to promote your web site marketing needs, with maintenance and periodic effectiveness reviews, so that you can spend more time running your business.